Borusan Next Vehicle Auction Platform

Industry

Automotive Retail · Used Car Auctions

Client

Borusan Otomotiv

Service

UI/UX Consulting
Main Project Image
Main Project Image
Main Project Image

Optimizing the Digital Vehicle Auction Experience

Borusan Araç İhale, ikinci el araçların dijital ortamda ihale yöntemiyle alım–satımının gerçekleştirildiği, B2C ve B2B kullanıcıları bir araya getiren bir otomotiv platformudur. Bu projede, ihale süreçlerinin daha anlaşılır, şeffaf ve güven veren bir deneyim sunması için platformun UI/UX yapısını iyileştirmeye odaklandık. Kullanıcıların araçları kolayca inceleyebilmesi, teklif verebilmesi ve ihale sürecini net bir şekilde takip edebilmesi hedeflendi.

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Large Project Gallery Image #1
Large Project Gallery Image #1
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Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
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Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

As part of the UI/UX consulting engagement, we simplified auction-focused user flows to deliver a more intuitive and trustworthy digital experience for Borusan Araç İhale. By optimizing critical interaction points across the bidding journey, the platform is now better equipped to handle high-traffic auction scenarios while supporting scalability, operational efficiency, and user confidence.