Borusan Next Used Car Buying Experience

Industry

Automotive Retail / Used Car Sales

Client

Borusan Otomotiv

Service

UI/UX Consulting
Main Project Image
Main Project Image
Main Project Image

Enhancing the Digital Used Car Buying Experience

Borusan Next is a B2C digital platform offering certified second-hand vehicles through a seamless online experience. In this project, we focused on improving the platform’s UI/UX to simplify vehicle discovery, comparison, and purchasing flows—making the used car buying journey clearer, faster, and more trustworthy for end users.

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Large Project Gallery Image #1
Large Project Gallery Image #1
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Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
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Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

Through strategic UI/UX improvements, we helped Borusan Next create a clearer, more trustworthy, and conversion-focused digital experience. By optimizing key user flows—from vehicle discovery to decision-making—the platform is now better positioned to support scalable growth and future feature expansion in the competitive B2C automotive market.

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